Hero Motors plans to launch cheaper 3 wheelers in order to gain control over the foreign market.

After their high profile split with Honda Motors, Hero Motors are getting ready to work solo. It will be difficult to keep the No 1 status, but Hero Motors is up for the challenge. Earlier today, the Munjal family owned Hero Motors revealed their strategy they plan to imply for increasing their share in overseas markets.

Mr Anil Dua, Senipr VP, Hero Motors India LTD., said, “There is a common thread between the three export markets. These are high volume and commuter-driven markets and it’s a quick-win for us. We are visiting interested parties and a decision will be taken soon on whether to look for local assembly or export products from here.”

Hero Motors will first target countries in Africa, South East Asia and Latin America for export. Hero Motors want to capitalize the growth these foreign markets are experiencing currently. Hero may even launch a new 3 wheeler specially for these foreign markets.

Chinese bike manufacturers currently rule these market while Indians aren’t too far behind. Bajaj Auto has managed to create a good share in these markets after Chinese manufacturers. Hero plans to launch cheaper bikes in order to gain control over the market.

“We are currently looking at the pricing power in each of these markets. Our focus on mileage and quality in the commuter segment will hold an edge over other Chinese products,” added Dua.

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