At the age of nine, Andrea Itin learned the art of entrepreneurship from her father. Every summer, he asked her to come up with an idea for a new product—and then manufacture it. Amazingly, she did just that, selling various products for spending money before each school year. That lesson in entrepreneurship paid off: today, as owner of Mirabelle Cheese Shop in Westport, Connecticut, Itin continually finds new ways to promote her business. Her latest idea: rolling out Cheese Wheels, a retro-style, mobile cheese trailer she takes to farmers’ markets and special events around Fairfield County. While Mirabelle specializes in European imports, Cheese Wheels features local farmstead and artisan cheeses made in New York and New England.
“Going mobile gives me the opportunity to work with cheesemakers to focus on more locally available cheeses,” Itin says. Plus it’s fun. “It’s the perfect way to get noticed.” www.mirabellecheeseshop.com