1. To determine if consumers have a preference for unpasteurized vs. pasteurized milk cheese using a large sample of consumers from Portland, OR
2. To measure consumer knowledge of unpasteurized vs. pasteurized milk cheese
3. To better understand the most important attributes of specialty cheeses and the drivers of liking
4. To understand the packaging characteristics that are most important to consumers when purchasing specialty cheese
Read the full research and find out the results here: Consumer Preference for Raw Milk Cheese- USA
